A strategist, listener, and human mirror for your business
I’m Suzy DeKay, a marketing strategist with more than 20 years of experience turning complex products, programs, and ideas into clear messaging people can understand and act on.
Throughout my career, I’ve worked with some of the most recognized names in technology, including Microsoft, Meta, Dropbox, and LinkedIn. My experience includes more than a decade supporting small-business products and audiences at Microsoft, as well as marketing for LinkedIn’s small-business community.
Across that work, I’ve helped bring customer stories forward—listening for what makes a business distinctive and translating it into stories and messaging others can understand.
But my ability to find clarity didn’t begin with a marketing framework. I’ve always been an observer and a listener. I notice the patterns in what people say, the ideas they return to, and the value they may be too close to see.
Throughout my career, I’ve used that instinct to turn complex ideas into clear, compelling marketing. Now I help founders like you clarify what makes your business valuable and translate it into messaging customers can quickly understand—making it easier for the right customers to choose you.
The Messaging Tune-Up is the starting point: a focused application of the DMA messaging approach built around a single 30-minute conversation. You'll get a complete Playbook within a week — the language your business needs now, and the foundation for everything you communicate next.
Philosophy
The best messaging starts with listening
Most founders are excellent at what they do. Often, the gap isn’t expertise—it’s finding the language to help other people recognize that expertise quickly.
I believe the strongest messaging usually isn’t invented from scratch. It’s already there—in your stories, customer conversations, experience, and instincts.
My role is to act as a human mirror for your business. I listen for the ideas you return to, notice patterns, ask thoughtful questions, and reflect back the value you may be too close to see clearly.
Then I translate what I hear into language your customers can understand, trust, and act on—and that you can confidently use across your business, using a repeatable approach that brings consistency to everything you communicate.
Because clear messaging isn’t just about sounding more polished. It helps the right people recognize the value of what you offer and makes it easier for them to choose you.
Common questions
About the Messaging Tune-Up
Request a Messaging Tune-Up
The Messaging Tune-Up is currently available at an introductory rate of $199 for my first 3 clients (regular price $849). Requests are reviewed individually to make sure the offer is a good fit."