Messaging Tune-Up
Your business has evolved. Your messaging should show it.
In one focused week, turn scattered, outdated, or unclear language into a stronger message that helps the right customers understand what you do, why it matters, and why they should choose you—across your website, social content, and customer conversations.
Introductory rate of $199 for my first 3 clients (regular price $849).
Complete a short form to tell me about your business and your primary messaging focus. I'll follow up within 1-2 business days to schedule your clarity conversation.
Is this you?
Who this is for
The Messaging Tune-Up is designed for founder-led businesses with real expertise and value—but messaging that no longer reflects the business they've built.
The Tune-Up may be a good fit if:
- Your business has evolved, but your website or social profiles still describe an earlier version of it.
- People understand your value once they speak with you, but your marketing doesn't communicate it as clearly.
- You know what makes your business different, but struggle to explain it simply and confidently.
- Your website, social content, and customer conversations don't quite sound like the same business.
- You want greater clarity and practical language without committing to a complete rebrand or website rewrite.
Focused on what you need most
Choose your primary focus
Tell me the one area that matters most right now — usually your website homepage, since it’s the front door to your business. I’ll also ask for up to two supporting materials (like your LinkedIn page, a bio, or a one-pager) so I can see how your messaging carries across different places. Those get reviewed for context; your primary focus gets the full Clarity Score, diagnosis, and ready-to-use language.
The DMA difference
A human mirror for your business
I believe the best messaging doesn't start with writing. It starts with listening.
During our clarity conversation, I'll create space for you to hear yourself think. I'll listen for the ideas you return to, notice patterns, ask thoughtful questions, and reflect back what makes your business valuable. Then I'll translate those insights into clear language your customers can quickly understand, trust, and act on—and that you can confidently use.
You already know more about your business than you may realize.
Sometimes you need someone outside to hear what matters and help you put it into words.
A simple, focused process
How it works
- 01
Tell me about your business
Complete a short form sharing a little about your business, where your messaging feels unclear, and the areas you'd like help with.
- 02
We'll clarify what matters
During a 30-minute clarity conversation, I'll ask thoughtful questions, listen for the most important ideas and patterns, and make sure I understand what you want customers to recognize about your business.
- 03
I'll review and develop your Tune-Up
I'll look across the messaging you've shared, identify the most important opportunities, and develop clear recommendations and ready-to-use language.
- 04
Receive your personalized results
Within one week of our conversation, you'll receive your personalized Playbook as a PDF, along with a private video walkthrough explaining what I found and what to do next.
The deliverables
What you'll get
You'll receive a personalized Playbook and private video walkthrough covering the messaging areas you selected. Your Tune-Up will include:
A Messaging Clarity Score
A simple assessment of how clearly your current messaging communicates what you do, who it's for, and why it matters- with a brief explanation of your score.
A focused diagnosis
A clear look at what's working, what may be confusing, and what's missing from your current messaging.
Prioritized recommendations
Specific, actionable changes organized by what will make the biggest difference first—so you know where to focus.
Ready-to-use language
Suggested headlines, phrases, and message starters you can begin using right away.
A stronger foundation for everything you say
Your Tune-Up won't just rewrite a few isolated lines. It will identify the core message connecting the areas you selected and give you language and priorities you can carry into future marketing—so every new page, post, or customer conversation doesn't have to start from scratch.
Limited introductory offer
Get an $849 Messaging Tune-Up for $199
I’m offering the Messaging Tune-Up to my first 3 clients at an introductory rate of $199 (regular price $849) as I refine the experience and gather feedback from small business owners.
Your Messaging Tune-Up includes:
- A 30-minute clarity conversation
- Review of your primary focus area, plus up to two supporting materials
- A personalized Playbook
- A private video walkthrough of your results
- Prioritized recommendations and ready-to-use language
- Delivery within one week of your clarity conversation
Requesting a Tune-Up does not commit you to purchase. I’ll follow up to make sure we focus on what matters most for your business before we schedule anything.
Limited to my first 3 clients.
About the founder
About Suzy
I’m Suzy DeKay, a marketing strategist with more than 20 years of experience across Microsoft, Meta, Dropbox, and LinkedIn—including extensive work in small-business marketing and customer storytelling.
I’ve always been an observer and a listener. I notice the patterns in what people say, the ideas they return to, and the value they may be too close to see. Throughout my career, I’ve used that instinct to turn complex ideas into clear, compelling marketing.
Now I help founders like you clarify what makes your business valuable and translate it into messaging customers can quickly understand—making it easier for the right customers to choose you.
Experience includes
Ready to make your message clearer?
Tell me a little about your business and where your messaging feels unclear. I'll review your information and contact you directly with next steps.